Wisconsin Screen Process and The Sign Shoppe are experienced in producing Original Equipment Manufacturer (OEM) graphics, such as safety decals for machinery or logos for products. When producing OEM graphics, we must be careful to meet the brand standards for appearance and quality set by the customer, as well as work in accordance with regulations maintained by the American National Standards Institute (ANSI). The quality of the OEM graphic reflects the customer’s brand image and their marketing mix so adhering to that set standard is extremely important.
It is ideal to use one supplier for production of OEM graphics so that the graphics maintain a consistent look. For example: if two companies were chosen to produce OEM graphics, they would both need to match certain colors that comprise the company’s logo. In this case, there could be variances in the two graphics produced when placed side by side as one graphic could be darker in color than the other. Since brand and reputation are linked together, it is important to work with a supplier that can help ensure the quality of the final product is held to the up-most standards needed to maintain the satisfaction of the end user.