In Need of Quality Vehicle & Fleet Graphic Wraps?

In a recent study by Grand View Research, the number of US marketing dollars being spent on vehicle and fleet graphic wraps continues to climb on a yearly basis – from $1.62 billion in 2015 to an estimated $10.8 billion by 2025. Why spend so much money on vehicle graphic wraps? The short answer is…because […]

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Short-Run Printing: Is It Right for Your Company?

One-size-fits-all standards are rarely good fits for everyone. At large commercial printers, however, these are often enforced because it’s the most cost-effective method of production. But is this really the right option for your company? Having to purchase a minimum quantity for each print order just doesn’t make sense for every business. In fact, many […]

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Bill Hailey Retires: Celebrating 30 Years of Screen Printing

If anything is constant, in business and in life, it’s change. Change simply comes with the territory. Being open to new ideas and adapting in order to better meet our customers’ needs is something that we pride ourselves on at Wisconsin Screen Process (WISPI). For over 30 years, Screen Printer Bill Hailey has done just […]

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Lord of the Files

As a graphic designer for a printing company, nearly every day on the job I get asked, “What kind of file should I send you for my order?” Understandably, artwork files can be pretty overwhelming since there are so many varieties.  But basically all those files pretty much boil down into two categories, raster and […]

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Learning the ABC’s of WISPI Terminology

Now that school is back in session, I thought it would be the perfect time to brush up on our ABC’s to highlight some of the terminology that we frequently use at Wisconsin Screen Process and The Sign Shoppe.  So here we go… A ANSI Colors – These are American National Standards colors for red, […]

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Branding is Merely “Judging a Book by Its Cover”

Recently we were presented with a pretty typical request of designing a new outdoor sign for a local business. But what wasn’t so typical about this request was that it ended up being a perfect example of how a design can affect the way a customer sees your business. For the outdoor sign project, one […]

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