Grabbing the attention of customers and educating them on your products are the best ways to make an impact in a retail environment. Wisconsin Screen Process Inc. can help you jumpstart sales by working with you to plan and develop a point-of-purchase display for your business or product.
What is a POP display?
POP displays can be permanent or temporary, and enhances and promotes your brand to attract more customers.
- Black-lit signs
- Floor graphics
- Wall graphics
- Two-way window graphics
Why are POPs effective?
POP displays educate and engage customers, and have proven to increase sales by drawing attention to the products and educating customers on their purchase options.
POPs help brands and products stand out from competitors in retails spaces by being on-brand and eye-catching.
WISPI POP example
We worked with InSinkErator, a company that makes hot water dispensers and garbage disposals, to create in-store product displays for home improvement stores. We combined their product options with stickers, decals and placards that we printed to develop the display. We itemized the individual product molds and attached them to a display system, WISPI Sales Director Kevin Smith said.
We were able to take the components of the InSinkErator products and print some components that mix and matched with the specific products for an attention-grabbing POP display.
Why choose WISPI for you POPs?
We can tailor your POP displays to your specific application needs, including optimizing them for indoor or outdoor durability. We can work with you to design, produce, and ship complete POP kits to multiple locations or make a single piece for a temporary display. Our knowledgeable team can also recommend materials, substrates, ink and production processes that work within your desired price range.
“We have a very highly trained staff and design team that can assist with design or work within the parameters of customers’ ideas or come up with something totally new,” Smith said.
Our goal is to make the process exactly what the client wants, and make it an easy process.
“Customer service is what sets up apart,” Senior Graphic Designer Sarah Savagian said. “We are willing to go above and beyond and work with anyone’s timeline that they have.”
Our team at WISPI can be your one-stop-shop for POP displays because we can do everything from design and production to delivery and installation.
“We can do a variety of different things where people would normally have to go to separate places,” Savagian said.
Call or email us, or head to our website to start working on your beautifully branded POP display today!