Most screen printing is applied to a flat surface, but it doesn’t have to be. Direct screen printing provides a unique and custom method for producing high-quality graphics on a variety of materials and unconventional shapes.
Few commercial printing companies know this better than Wisconsin Screen Process (WISPI). Our team has worked extensively within the aerospace, medical technology, and additional industries to provide flexible, convenient solutions for those seeking this kind of assistance.
Direct Screen Printing Offers Material Versatility
When the goal is to create graphics that look sharp and are practically applied…material matters. This is why screen printing directly on a product, component, or control panel makes a lot of sense for many companies.
At WISPI, we can produce customized graphics that enhance the clarity and quality of your products on a variety of different surfaces, including:
- Aluminum & Other Metals
- Rubberized Materials
Whether you simply need a logo added to a product, branding placed on a piece of equipment, or labeling inked onto a keypad, this versatile printing technique could be used to simplify the process.
Other Intriguing Advantages
Not only does direct screen printing allow for greater customization and material versatility, it also provides many additional benefits, such as:
- The ability to print on odds & ends
- Eliminating the need for another substrate like vinyl, polyester, or Lexan
- A cleaner, more polished end product
- The opportunity to distinguish your products/components from competitors’
- Efficient, turnkey printing and labeling
What Does the Process Look Like?
Compared to more conventional approaches to screen printing, direct screen printing requires significantly more preparation and front-end testing by your printing provider.
For this reason, most commercial printers don’t provide this service because they prefer to shy away from the additional legwork or lack the inhouse expertise to execute on a high level.
WISPI, on the other hand, believes in providing the best possible graphics and printing solutions for our customers, and that often means maintaining flexibility within our processes allowing us to test and try new solutions.
How are we able to accomplish this?
STEP 1) Gather Artwork and/or Blueprints
When a client is ready to move forward with a direct screen printing project, we start by reviewing the artwork or blueprints they provide in order to get a thorough understanding of their distinct application.
From this point, we setup and optimize the artwork and colors to ensure the best possible print quality and display performance for the materials being printed on.
STEP 2) Testing & Prototyping
Regardless of how the screen printed graphics will be used, performing a few rounds of testing on a template or prototype is necessary to avoid errors in the production process and ensure the satisfaction of our customers.
These vital tests are done in advance to confirm all graphics consistently appear as planned before producing them in greater quantities. Some of these tests include things like color optimization, prototype creation, determining the correct ink system, etc.
Depending on the desired material and shape being directly printed on, we frequently need to create custom devices or jigs that mimic the final product in order to perform these tests.
For our team of graphics experts at WISPI, this is no problem at all, but most print vendors simply aren’t interested or lack the experience to go this extra mile.
STEP 3) Producing Stunning Product Graphics
Once of all the specifications have been met, enough positive test results have been measured, and client approval has been issued, we can begin printing stunning graphics and directly to the surface of your desired material.
These fully customized, turnkey solutions can be produced at low or high quantities to satisfy any requirements you may have.
Examples of Direct Screen Printing in Action
One recent project that we are very proud of is our direct screen printing results for CarlisleIT. As a high-performance, innovative provider of interconnectivity solutions, CarlisleIT was in need of a print vendor willing to direct print labels onto control panel covers.
At WISPI, we were able to leverage our passion for quality and service and utilize our process for direct screen printing to optimize their graphic blueprints, work up a custom prototype, and produce clear and effective labeling for each distinct port on their panels.
“Wisconsin Screen is one of our very best suppliers! They are accommodating to our often urgent turnaround times, and the quality of their work is unbeatable. The team always meets their commitments and responds to emails promptly and in a courteous manner.
During a recent tour of the facility, I was impressed that the owner took the time to meet me and talk with me for a while about his past and the history of the company. This welcoming, family-oriented business is one we will continue to use for our silkscreen needs.”
Alana Corbin, OSP Buyer – Carlisle IT
Interested in Working with Us?
Our friendly and knowledgeable staff would love to speak with you in more detail about your printing and graphic needs.
We provide a comprehensive range of services for numerous industries, producing quality work for fair prices. If you are interested in working with WISPI, please don’t hesitate to request a quote online or give us a call at 262-639-0990.