In a recent request for a customer, I was given the opportunity to design three completely different vehicle graphic variations for a box truck. One included a simple logo and contact information. Another included a small graphic alongside the simple logo and contact information, while the last one consisted of a full graphic incorporating the logo and contact information within. These three different options gave the customer the opportunity to choose between a full wrap, a partial wrap and a simple but effective auto decal.
Full wraps offer complete coverage, covering the entire vehicle (ie: cars or vans). However, on larger vehicles (ie: fleet trucks) the roofs are not generally wrapped for they are not easily seen. With full wraps, every aspect of the car can be covered including windows with perforated vinyl, the bumpers and other surfaces.
Ranging from ¼ of a wrap to ¾ of a wrap, partial wraps are a mixture between full wraps and decals for they only cover important parts of the vehicle.
Similar to magnets, auto decals cover only small parts of the vehicle; however, they can be cut to any shape with computer cutting.
Even though the three options to vehicle graphics are very similar, the difference is their effectiveness and the perception of a business. Having a simple one-color logo can portray one thing while having a full wrap can portray another. Using your logo and/or good visual imagery, your business contact information (phone, website etc.) and a great call to action are all things to consider when planning your vehicle graphic. But the most significant aspect of planning your vehicle graphic is determining which wrap or decal option is the best way to show of your business.