Box trucks. Semi-trailers. Branded pickups. Your company may have a range of vehicles within its fleet to haul freight, transport products, or provide added benefits to employees.
These primary uses are of utmost importance to the logistics of your business, but could your rugged fleet vehicles actually do even more for your bottom-line? With professionally-designed vinyl truck wraps…the answer is yes.
Downsides of Billboard Ads vs. Benefits of Vinyl Wraps
Why place ads when you can take them with you wherever you go? Due to the size and transportable nature of trucks, there are a number of advantages to wrapping your company-owned vehicles with vinyl graphics.
Traditional outdoor ads offer a large surface available for a set time period to rent and place promotional messaging for your business. But on top of purchasing billboard space, you also must deal with the other limitations, including:
- High cost
- Limited placement
- Short-term, static visibility
When you opt for customizing a box truck or semi-truck trailer, you receive a similarly vast, blank canvas for advertising, but with the added benefits of:
- Simple design & installation cost
- Placement for life of the graphic (up to 8-10 years)
- Mobile visibility on highways, job sites, or parking lots
3 Ways to Take Your Vinyl Truck Wraps Up a Notch
You should never have to settle for less. Unfortunately, even with the various advantages of mobile advertising, many companies still don’t leverage their branded vehicle wraps to their fullest extent.
The most common mistake businesses make is having something produced simply because it “looks cool” rather than being thoughtful about the different graphic elements and how customers will interact with them.
At WISPI, we’re here to get you back on the right path toward mobile advertising excellence!
Step 1 – Determine Your Advertising Goals
An essential first step that’s often overlooked is considering the “why” behind your vehicle wraps, and without that – your chances of having a successful result go way, way down.
Are you a recognizable national or regional brand?
Your fleet graphics are probably hard at work keeping you at the top of your customers’ minds.
Even if you’re an industry leader, it never hurts to run up the score, so your competition has little to no chance of creeping up on you.
Vehicle graphics can help keep you at the front of the line.
Are you a small company that’s locally-owned & operated?
Your custom truck wraps may have more work to do than those of larger brands, but that also means there’s room to grow.
The primary goal of your eye-catching vehicle branding is likely to get a much-needed increase in brand awareness.
Who knows – you may just gain some ground on the industry leader after all?
Step 2 – Get Creative & Turn Some Heads
When is the last time a brand’s advertising made you do a double take? Of course, we’d all love to spark interest and intrigue from potential customers with our marketing. In fact, that’s the whole point of investing in it.
The question is: how do we do that? At Wisconsin Screen Process, we believe it starts with doing something that’s original, creative, and engaging for your customers.
Vinyl truck wraps can help you accomplish this because they offer plenty of space to create a head-turning, playful, or innovative design.
To give you some examples, we’ve helps customers showcase their businesses using many different methods, such as:
- Printing reflective graphics
- Adding 3D Effects
- Isolating logos to enhance their power
Each of these strategies has a proper time and place for use, but all can be highly effective for brands looking to take their vehicle wraps to the next level.
Step 3 – Ensure Important Elements are Displayed Properly
Something that is absolutely essential to your mobile advertising is to avoid placing creativity above clarity. In other words, don’t allow yourself to get so overly imaginative that you forget to include or simply clutter up the most important branding assets you have.
As vital as creativity is to your vehicle graphic’s success, elements such as your logo, tagline, or call-to-action (phone number/website URL) have to be visibly placed so customers understand who you are, what you do, and how to reach you.
Placing these things on display is the perfect way to tie the whole project together and ensure your custom graphics are both technically sound and thoroughly effective.
Looking for Top-Quality Vinyl Truck Wraps? We’ve Got You Covered.
Have we inspired you to dive into the captivating world of mobile advertising? We certainly hope so.
As a marketing tactic that offers many more advantages than traditional forms, vehicle graphics that are goal-centric, eye-catching, and clearly showcase your most valuable branding assets can be a true difference maker for many businesses.
We have helped countless businesses improve the way they share their brand with the world through creative and durable vehicle graphics services. View some examples of our work today or request a quote online.
If you have any other questions, feel free to give us a call at 262.639.0990.