Lord of the Files

Raster Versus Vector - Wisconsin Screen Process

As a graphic designer for a printing company, nearly every day on the job I get asked, “What kind of file should I send you for my order?” Understandably, artwork files can be pretty overwhelming since there are so many varieties.  But basically all those files pretty much boil down into two categories, raster and […]

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The “POP” in POP Graphics Display Racks

Displays that POP! Wisconsin Screen Process

Before my employment at Wisconsin Screen Process, Inc. and the Sign Shoppe, I had experience working in a retail environment.  During that time, I was responsible for installing and ensuring that our retail store fixtures including signage, back-lit signs, banners, floor and wall graphics as well as window graphics met all of the requirements provided […]

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Have Sympathy for the Safety Sign Guy

Have Sympathy for the Safety Sign Guy

A couple days ago, I came across this photo produced by Oli Feist and could not help but share it with you.  It is a yellow sign similar to an ANSI compliant CAUTION sign featuring a wounded but bandaged “Safety Guy.”  In its description, it states “Have sympathy for the Safety Sign Guy”. As Oli […]

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Head-Turning Results with Reflective Vinyl

Reflective Wrap Wisconsin Screen Process and The Sign Shoppe

Last night, I was stopped at a stoplight on my way back from the grocery store.  While I was waiting for the light to turn green, I couldn’t help but notice the vehicles passing by.  One of the vehicles stood out; it was a semi.  The graphics on the side of the trailer lit up […]

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Warning, Curves Ahead

Ford_Raptor_Graphic_Installation Wisconsin Screen Process

Recently, I was given the chance to lay out graphics for a 2013 Ford Raptor.  Like any other template, I found an illustrated outline matching closely to the vehicle and applied graphics to it.  Since critical graphics components do not serve a purpose behind an emblem, I believe an illustrated outline is a great way […]

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Learning the ABC’s of WISPI Terminology

Wisconsin Screen Process Industry Terminology

Now that school is back in session, I thought it would be the perfect time to brush up on our ABC’s to highlight some of the terminology that we frequently use at Wisconsin Screen Process and The Sign Shoppe.  So here we go… A ANSI Colors – These are American National Standards colors for red, […]

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Beyond the Boundaries with Window Applications

Wisconsin Screen Process Window Application Pabst

Having created quite a few vehicle templates, I sometimes wonder why people don’t take advantage of window space for graphics, or window applications.  In some cases, I have added it as an option.  Hmmm…you may now be questioning if the window is still functional.  Of course it is! With perforated window vinyl, a person can […]

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