What is Takes to be an OEM Graphics Provider

Product Branding in Racine

Wisconsin Screen Process and The Sign Shoppe are experienced in producing Original Equipment Manufacturer (OEM) graphics, such as safety decals for machinery or logos for products. When producing OEM graphics, we must be careful to meet the brand standards for appearance and quality set by the customer, as well as work in accordance with regulations […]

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Best Placement for Advertising on a Vehicle

Yesterday, a customer came to me with a question regarding the best placement for advertisement on a vehicle. Generally, to make the most impression to your audience, it is ideal to have important information on the rear of the vehicle. If you think about it, when you are sitting at a stoplight or stuck in […]

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An Ordinary Truck Hits the Spotlight

As I was driving home from running errands late last night, I noticed a spotlight highlighting a pick up truck in someone’s driveway. At first I thought the lights intentions were to focus on a flag in the middle of the front lawn but as I got closer to the driveway, a flag post was […]

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Graphic Wrapped Toolboxes Opens New Doors for Branding

Snap-On presented us the opportunity to wrap one of their toolboxes. While certain people may wonder why cover the classic red or black toolboxes presented by Snap-On, there are many benefits to applying graphics to a toolbox. Vinyl wraps help prevent the damage to paint against general wear and tear including scratches or chips. Once […]

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Does Your Logo Have What it takes?

Recently, we received a request to come up with a new logo for a business. When creating the fresh logo, I felt I needed to go back to the basics and determine “What really makes a great logo?” In doing some research online to refresh and confirm my thoughts, I came up with 4 important […]

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Are You Qualified for a Vehicle Graphics Rebate by Chrysler?

Palmen's Business Link 2014 Dodge Promaster

If you are in the market for a new vehicle for your business, you might want to check out the exciting graphics promotion Chrysler is offering.  After creating and producing a vehicle graphic for a 2014 Dodge ProMaster for a customer, Chrysler’s unique commercial graphics program was brought to our attention.  Presently and lasting to […]

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Digital Printing Versus Screen Printing

For every printed order we receive, we have the opportunity to choose between digital printing and screen printing, (besides heat transfer printing). Our choice is not a flip of a coin; rather we base our decision on what is appropriate for the order. Even though both digital printing and screen printing place ink on material […]

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What Color is in Your Brand?

WISPI Color Branding Racine WI

At times, I come across a job ticket with distinct colors that are different than those presented by the Pantone Matching System (PMS) colors or Process colors. Even though PMS colors or other standard colors are very dominant in the printing industry, it has been known for some organizations to produce their own distinct brand […]

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