In a recent study by Grand View Research, the number of US marketing dollars being spent on vehicle and fleet graphic wraps continues to climb on a yearly basis – from $1.62 billion in 2015 to an estimated $10.8 billion by 2025. Why spend so much money on vehicle graphic wraps? The short answer is…because […]
One-size-fits-all standards are rarely good fits for everyone. At large commercial printers, however, these are often enforced because it’s the most cost-effective method of production. But is this really the right option for your company? Having to purchase a minimum quantity for each print order just doesn’t make sense for every business. In fact, many […]
If anything is constant, in business and in life, it’s change. Change simply comes with the territory. Being open to new ideas and adapting in order to better meet our customers’ needs is something that we pride ourselves on at Wisconsin Screen Process (WISPI). For over 30 years, Screen Printer Bill Hailey has done just […]
With Halloween just around the corner, I would love to share the term, “Ghost Graphics” when referring to reflective graphics. “Ghost Graphics” is not a new type of reflective vinyl but is a clever use of standard reflective vinyl, which is being used by Police Departments as they are working skillfully to catch a speeder […]
Before working with Wisconsin Screen Process, I never realized how much Lexan, a material made of a rugged polycarbonate, is used. What is polycarbonate? Surprisingly enough, this substrate is actually seen everywhere from control panels on gym equipment to nameplates on a toolbox or even to the surface of a safety decal. While working at […]
Applying graphics in the summer heat can be just as challenging as applying graphics in the middle of winter. Similar to winter applications, it is not impossible but there are things to consider such as the tack or stickiness of the vinyl adhesive increases or that pressure-sensitive vinyl sometimes can adhere to the surface without […]
Last week, I received a call regarding the care of vehicle graphics. Since the lifespan of vinyl graphics is affected by exposure to outdoor elements, this is a very important subject. I know it is very unlikely and unimaginable that a vehicle can stay in a protected bubble…all the time, but there are ways to […]
Unlike steel rule die cutting, computer plotter cutting is quite similar to thermal die cutting due to the substrates they cut. Whether the method used is thermal die cutting or computer plotter cutting, the vinyl decals produced create a great form of advertising. Being cut to precise specifications, vinyl cut decals give the appearance as […]
Two different die cutting services that Wisconsin Screen Process provides are steel rule die cutting and thermal die cutting. In choosing to use either steel rule die cutting or thermal die cutting to best fit the application, it is not a flip of a coin but is based on the capability of each process. Generally […]
Applying vehicle graphics in winter can be challenging, but it is not impossible. With the weather lingering at temperatures below 0, one might question how graphics can still be applied to a vehicle especially when the optimal application temperature range is between 50⁰ and 90⁰F (10⁰ to 32⁰ C). The best environment to apply a […]