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In a recent study by Grand View Research, the number of US marketing dollars being spent on vehicle and fleet graphic wraps continues to climb on a yearly basis – from $1.62 billion in 2015 to an estimated $10.8 billion by 2025. Why spend so much money on vehicle graphic wraps? The short answer is…because […]

Last night, I was stopped at a stoplight on my way back from the grocery store.  While I was waiting for the light to turn green, I couldn’t help but notice the vehicles passing by.  One of the vehicles stood out; it was a semi.  The graphics on the side of the trailer lit up

One-size-fits-all standards are rarely good fits for everyone. At large commercial printers, however, these are often enforced because it’s the most cost-effective method of production. But is this really the right option for your company? Having to purchase a minimum quantity for each print order just doesn’t make sense for every business. In fact, many

RACINE, WI – After years of dedicated leadership, driving quality, customer service, safety, health and environment, WISPI President/CEO Nico Meiland is officially handing over the reigns of the full-service graphics manufacturer to a familiar face – his son. New President Frank Meiland accepted the position in July 2020, and brings with him a wealth of

With Halloween just around the corner, I would love to share the term, “Ghost Graphics” when referring to reflective graphics. “Ghost Graphics” is not a new type of reflective vinyl but is a clever use of standard reflective vinyl, which is being used by Police Departments as they are working skillfully to catch a speeder

Remember those “Spot the Difference” pictures you used to find in kid’s magazines at the dentist office? As helpful as they were with passing the time, someone had always gone before you and circled many of the differences – spoiling the intrigue. In this article, we plan to circle a few differences ourselves…but in a